Former Bellevue West point guard Chucky Hepburn is one of the most recognizable names in the recent history of Nebraska high school sports.

Hepburn, a freshman at Wisconsin, now is using his name to his advantage.

The Badger point guard has agreed to a Name, Image and Likeness deal with Sole Resell, a reseller of high end sneakers.

The NCAA adopted the NIL policy in June allowing student-athletes to profit off of their names.

“This is something I’ve wanted to do. It is an investment,” said Derrick Starks, owner of Sole World. “I believe in Chucky. He is a freshman that will probably start at Wisconsin so that is big. He was one of the first hoopers that have shown me love and supported me so I wanted to look out for him too.”

Hepburn will use his social media accounts along with the clothing brand he developed to promote the Sole Resell brand.

Starks, a native of Detroit, recently opened Sole World, a retail store in the Del Amo Fashion Center in Torrance, California. The signing of Hepburn to the brand is the first for Starks who started his business in 2020.

Hepburn isn’t the only former Nebraska high school basketball player to benefit from NIL. Former Millard North standout Hunter Sallis has agreed to a trading card deal. Lincoln North Star graduate Donovan Williams has his own line of watches and a clothing line with a brand he developed.